SCRUTINY GLOBAL

We convert validated data into strategic answers. Scrutiny Global partners with organisations to deliver rigorously sourced market intelligence, evidence-based recommendations, and bespoke research solutions that accelerate confident decision-making.

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Who We Are

Scrutiny Global: Your Strategic Research Partner

Scrutiny Global is a full-service market research firm delivering robust insights to organisations that need clarity and speed. We offer a comprehensive portfolio of services — quantitative and qualitative research, proprietary online panels, public opinion polling, data collection and media research — each designed to produce reliable, actionable evidence.

Our research team combines domain expertise with disciplined methodologies to deliver results you can trust. We prioritise data integrity, rigorous respondent verification and transparent reporting so clients receive not only numbers, but clearly articulated implications and recommended actions.

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Scrutiny Global team collaborating on research

Why Scrutiny Global

We deliver timely, defensible outcomes — combining speed, accuracy and ethical practice to ensure research supports strong business decisions.

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Comprehensive Methodology

Our capabilities span quantitative and qualitative approaches: online and offline interviewing, focus groups, in-depth interviewing, ethnography and specialist healthcare studies. This breadth enables us to select the method best matched to your research objective.

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Global Reach, Local Expertise

We maintain panels and partnerships across multiple regions, enabling projects in large and emerging markets. Localised sampling, native-language instruments and regional field management ensure high-quality data collection wherever your study runs.

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Targeted Recruitment

Whether you target consumers, professionals, niche specialists or C-level decision makers, our recruitment strategy is tailored to reach the required audience with high response quality and verifiable credentials.

Satisfied Clients

Completed Assignments

Support Hours

Dedicated Experts

Features

Capabilities and services designed to meet complex research requirements across industries and markets.

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Survey Panel Recruitment

Survey Creation

Data Collection and Management

Survey Analytics and Reporting

Multi-Language & Country Support

Multi-Device Compatibility

Adaptive Survey Experience

Survey Security and Compliance

Survey Integrations & Personalization

Survey Scoring and Grading

Quality You Can Trust

At Scrutiny Global, excellence is fundamental to how we operate. We combine methodological rigor, validated respondent sources and clear reporting to provide clients with insights that are both reliable and decision-ready. Our service model is built around three priorities: quality, speed and transparent methodologies.

Multi-channel Sampling & Recruitment

We reach respondents through multiple, verified channels and apply strict quota and fraud protection rules. This ensures representative samples and high completion quality across consumer and professional audiences.

Actionable Reporting & Insight

Deliverables are designed for decision-makers: concise executive summaries, interactive dashboards and clear recommendations that translate findings into business actions.

Scrutiny Global designs and delivers research across a range of priority sectors. We combine sector expertise with targeted sampling to ensure insights are relevant and operationally useful.

Healthcare, Medical & Dental

Our healthcare capability includes access to verified clinicians, specialists and patient cohorts. We support clinical market research, real-world evidence, market access and product development studies that require trusted, compliant data collection.

Media, Advertising & Marketing

We provide audience measurement, creative testing, campaign evaluation and message optimisation services to increase the effectiveness of marketing activity across channels and formats.

Software & Technology

We work with product and go-to-market teams to research buyer journeys, feature prioritisation, pricing and TAM/sizing — delivering practical intelligence for product strategy and commercial planning.

Financial Services & Insurance

Our research helps financial institutions measure customer experience, test new offerings and benchmark competitors while respecting regulatory constraints and data privacy obligations.

Retail & Consumer Goods

From assortment and pricing to loyalty and omnichannel strategy, our consumer research translates behaviour into actionable recommendations for commercial teams and category leaders.

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Why choose Us...

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Fair Pricing

Transparent and competitive pricing structures that align cost to scope and deliver measurable value without compromising quality.

Expert Insights

Delivered by experienced researchers with domain knowledge across sectors to inform both strategy and execution.

Tailored Solutions

Customised research designs and reporting formats tuned to stakeholder needs and decision timelines.

Accuracy

Strict quality assurance checks — respondent validation, attention filters and data cleaning — to ensure dependable results.

Comprehensive Support

End-to-end project management from questionnaire design through to analysis, interpretation and final delivery.

Commitment

We commit to timely delivery, transparent communication and continuous improvement across every engagement.

Services

Our comprehensive service offering converts complex data into clear strategic advantage.

Survey Sampling: Quantitative Research

1. Web Interviewing (CAWI): We design and deploy responsive web surveys that prioritise respondent experience and completion quality. Our CAWI implementations follow strict logic control and accessibility best practices.

2. Phone Interviewing (CATI): For projects requiring interviewer-led interactions, our CATI teams execute scripted interviews with real-time monitoring and quality checks to ensure accurate data capture.

3. Face To Face Interviewing (CAPI): Where depth and observation matter, our trained field researchers conduct CAPI interviews to capture nuanced responses and contextual detail.

4. Complex (Mixed) Mode Interviewing: We combine CAWI, CATI and CAPI in mixed-mode designs when representative reach and response quality demand a blended approach.

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Survey Sampling: Qualitative Research

1. Focus Groups: Facilitated group discussions that reveal collective attitudes, language and reactions to products or concepts. Our moderators create environments that encourage open, candid discussion.

2. In-depth Interviews: One-to-one interviews designed to explore motivations, barriers and decision processes with deep probing and skilled interviewing techniques.

3. Consumer Immersion/Ethnography: Contextual studies that observe behaviour in real-life settings to surface authentic insights on use and need states.

4. In-home Usage Tests (IHUTs): Product trials conducted in natural environments to assess real-world usability, acceptance and product interaction.

5. Diary Journal Studies: Longitudinal qualitative studies that capture evolving attitudes, experiences and behaviours over time for richer understanding.

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Charting and Visualization: Transforming Data into Impactful Narratives

1. Interactive Visualizations: Custom dashboards and interactive charts that enable stakeholders to explore results and answer follow-up questions independently.

2. Meaningful Storytelling: We translate quantitative findings and qualitative insight into concise narratives that highlight implications and recommended next steps.

3. Real-time Dashboards: Where required, we deliver real-time tracking dashboards that provide status, trend analysis and early warning indicators for fast-moving programmes.

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Survey Designing & Survey Programming

We design surveys with rigorous logic, clear question design and respondent-friendly flows. Our programming capabilities include Confirmit, Decipher and custom platform integrations to ensure consistent behaviour across devices and languages.

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Data Processing: Meticulous Refinement

Our data processing workflows transform raw responses into analysis-ready datasets. Using SPSS, SAS and Python we perform cleaning, weighting, advanced statistical analysis and quality audits to produce dependable outputs for interpretation.

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At Scrutiny Global

Our services are not merely deliverables — they are practical tools that support evidence-based decision making. We partner with clients to design research that answers the right questions, produces dependable evidence and leads to impactful outcomes.

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F.A.Q

Frequently Asked Questions

Scrutiny Global maintains extensive operational experience delivering online samples for B2C, B2B and healthcare research across multiple regions. We have partnered with research agencies and corporate clients to supply high-quality, project-specific samples for a wide range of studies, from national consumer surveys to specialist professional panels.

Our approach combines established fieldwork operations with technology-driven profiling and verification. We apply pre-screening, double opt-in registration and continuous panel maintenance to preserve sample health and meet strict quota requirements. Operational transparency, documented procedures and timely delivery are central to how we manage sampling projects.

We prioritise depth and reliability in key markets: where required, we concentrate recruitment and investment in fewer, well-managed panels rather than many small, unstable lists—ensuring consistent response quality for your projects.

Our routing logic is designed to optimise both match rate and respondent experience. When a respondent is invited to a study but does not qualify (screen-out or quota full), the router evaluates the respondent’s stored profile against open studies and attempts to identify other suitable opportunities.

Where a full match is detected, the respondent is routed directly without additional screening. For partial matches, minimal qualifying questions are asked to confirm eligibility. Allocation decisions factor in fit to study criteria, quota urgency and randomisation to prevent overburdening individuals. The system also respects client-specified priorities where applicable.

This hybrid approach balances efficiency and quality: it increases completed interviews for clients while preserving a positive panelist experience and reducing irrelevant invitations.

Representative sampling begins with a clear specification of the target population and quotas agreed with the client. We employ stratified sampling, quota controls and weighting strategies that match the demographic and behavioural profile required by the study design.

During fieldwork we enforce exclusion rules (for example, limiting frequency of participation) and apply automated and manual quality checks to reduce bias. All selection logic, quota fills and exclusions are logged and available for client review to ensure project transparency and defensibility.

Incentives are calibrated to reflect the length, complexity and recruitment difficulty of each survey. We operate a transparent points-based system where reward levels correlate with the estimated length of interview (LOI) and the target audience.

Incentive rates may vary across sample sources and respondent types — specialist professional audiences or hard-to-reach cohorts typically command higher reward levels than general consumer respondents. All incentive policies are disclosed to participants at invitation and agreed with clients during project scoping.

Yes. We capture feedback on respondent experience — covering survey length, clarity, routing and technical performance — via short post-survey questions. This feedback is aggregated into panel health metrics and used to identify and address issues promptly.

Clients may request summary satisfaction metrics and trend reports as part of project deliverables. Where further investigation is needed, we can provide de-identified, case-level information to support quality reviews, subject to privacy and contractual safeguards.

We maintain respondent metadata including registration date, participation history, recruitment source and reward transaction records. This information supports targeting, fraud detection and panel maintenance activities.

For client projects, we can deliver anonymised, project-specific participant analytics that summarise key metadata and participation patterns. Any sharing of individual-level information is governed by our privacy policy and client contract; personally identifiable information is never disclosed without explicit consent and appropriate legal basis.

Data retention and deletion follow our privacy commitments; records are removed or anonymised when panelists close their accounts or as required by law and contractual terms.

Contact Us

Email Us

info@scrutinyglobal.com
business@scrutinyglobal.com

Open Hours

Monday - Saturday
9:00AM - 08:00PM

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