The Research Buyer's Guide to ESOMAR 37: 6 Critical Questions to Ask Your Sample Provider

The ESOMAR 37 (formerly ESOMAR 28) represents the global standard for sample transparency. For research buyers and procurement officers, requesting a completed ESOMAR 37 is the most effective method to verify sample provenance and quality guarantees.

Key Audit Dimensions

Key dimensions include panel recruitment sourcing (first-party vs. affiliate networks), incentive structures, identity verification protocols, router algorithms, and data sovereignty guarantees under GDPR and ISO 20252.