Primary Fieldwork Modality

Quantitative Research Solutions

High-fidelity Computer-Assisted Interviewing (CAWI, CATI, CAPI) engineered to deliver robust statistical evidence across global markets.

FIELDWORK CAPABILITY
CAWI · CATI · CAPI
Multi-Mode Quota Balancing

Executive Summary & Quantitative Sampling Protocols

Scrutiny Global provides institutional-grade quantitative fieldwork executing Computer-Assisted Web Interviewing (CAWI), Telephone Interviewing (CATI), and In-Person Interviewing (CAPI) with rigorous quota balancing and automated 26-step data integrity controls.

  • Multi-Mode Deployment: Responsive CAWI across 70+ global markets, CATI with native language interviewers, and offline CAPI with GPS verification.
  • Sampling Precision: National representative (NatRep) census-matched balancing across age, gender, geography, and socio-economic classification (SEC).
  • Data Hygiene: Real-time trap questions, digital device fingerprinting, and automated algorithmic speeder expulsion (<40% median LOI).
  • Turnaround SLA: Rapid project launch within 2 to 4 hours of script finalization; real-time dashboard telemetry reporting.
Quantitative Research Telemetry & Choice Modeling Pipeline
QUANTITATIVE RESEARCH TELEMETRY & CHOICE MODELING PIPELINE
Survey Modalities

Scientific Fieldwork Channels

Web Interviewing (CAWI)

ONLINE & MOBILE RESPONSIVE

We design and execute custom web-based surveys using responsive layouts that ensure high response quality across desktop, tablet, and mobile devices. Our CAWI solutions incorporate advanced logical branching, interactive media elements, real-time speed checking, straightline detection, and complete Web Content Accessibility Guidelines (WCAG) compliance.

  • Dynamic least-fill quota cell distribution
  • Multi-language character encoding & RTL language support
  • Real-time LOI speeder gating and attention verification

Telephone Interviewing (CATI)

SECURE CALL CENTERS

For studies requiring interviewer-led dialogues or hard-to-reach senior executives, our Computer Assisted Telephone Interviewing (CATI) teams operate from monitored operations centers. We blend auto-dialing routing with 100% audio recording, real-time supervisor auditing, and continuous coaching.

  • Senior executive and B2B telephone recruiting desks
  • Complete audio archiving & supervisor quality monitoring
  • Multi-dialect native speaker interviewer pools

Face-to-Face Fieldwork (CAPI)

FIELD INTERCEPT & TABLET AUDITS

Where physical product testing, central location tests (CLTs), or geographic interception are necessary, our field researchers conduct face-to-face CAPI surveys using secure tablets with GPS coordinate tagging, offline caching, and time-stamped validation.

Fast Sample Feasibility

Get custom sample sizes, estimated incidence rates (IR), and transparent pricing within 2 hours from our senior methodologists.

Request Quantitative Quote

Quality Safeguards

  • 26-Step Data Integrity Framework
  • Speeding & straightlining elimination
  • Triple Opt-In respondent verification
  • ISO 20252 compliant deliverables
Quantitative Research Telemetry & Choice Modeling Pipeline
QUANTITATIVE RESEARCH TELEMETRY & CHOICE MODELING PIPELINE
Technical Specifications

Fieldwork Execution Features

From complex quota cells to statistical weighting and raw data deliveries.

Quota Balancing

Dynamic least-fill interlocking and non-interlocking quota algorithms.

Multilingual CAWI

Seamless multi-language overlays with native speaker localization checks.

Custom Formats

Deliveries in SPSS (.sav), CSV, Excel, Quantum, and interactive dashboards.

Fraud Scrubbing

Real-time IP reputation checks, bot honeypots, and open-end NLP cleaning.